Case Study
Case Study
"Commerce Garage helped open our eyes to what our growth potential can be as a company. We were at a point where we needed a strategic partner to maximize how we were utilizing our digital ad spend. We were blown away at the impact Commerce Garage had in such a short time. We saw meaningful results and growth within the first couple of weeks of working together. They are a great partner as we look to scale and grow in the future!"
Yanal Dhailieh
Founder & CEO at Peace Collective
Peace Collective was born after Founder, Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to fashion destination, allowing individuals to celebrate pride in their city, country, team and express their authentic selves.
THE PROJECT
PEACE COLLECTIVE
Peace Collective is a Canadian Lifestyle brand that lets individuals tell the world they’re proud of their hometown, homeland or home team, while giving back to a good cause at the same time. The Toronto-based company is known for designs that celebrate Canadian sports teams, cities and the Great White North itself.
In late 2018, just two weeks before Black Friday and Cyber Monday (BFCM) weekend, the Peace Collective team needed an agency with expertise in Facebook Advertising to quickly build and launch advertising campaigns in time for the busy shopping weekend and for the rest of the 2018 holiday season.
The goal of the campaigns was to improve Facebook and Instagram performance at scale and beat last year’s online sales numbers by 20%.
Commerce Garage team quickly on-boarded Peace Collective and built out campaigns for Facebook, Instagram and Audience Network in time for Black Friday.
During the Holiday Season, starting with Black Friday weekend through to Dec 31, the main objective was achieved and exceeded with a of 21% YoY improvement in revenue. Big improvements came from efficiencies in Facebook and Instagram campaign builds, targeting and ad set optimizations.
Services Provided
- Facebook Advertising
- Facebook Messenger
- Instagram Advertising
- Audience Network
- Email Optimization
- Conversion Optimization
Performance Achieved
%
YoY Revenue Increase
%
More Purchases from Facebook
%
More Impressions
Facebook and Instagram Advertising
For Peace Collective — and every other online business for that matter — Facebook and Instagram are essential advertising channels. Instagram, being a visual platform, played a critical role during the shopping season. Brand awareness was generated by running campaigns utilizing Peace Collective’s professional lifestyle and product photography and Commerce Garage’s audience build methodologies. Another key to success was account build, audience segmentation and ad set optimizations that allowed a sustainable way to scale ad spend.