Case Study
Case Study
"From the moment we started working with Commerce Garage we felt understood. The expertise of the team far exceeds previous agencies we've worked with. The team is accessible, and provides us with timely data to help us continue our growth. Our ROI is truly incredible, but what is most important is they are delivering our ads to customers that love our products. After a short time of working together, we doubled our sales (in a typically slow month) from our previous best month during the holidays. Commerce Garage is exactly the strategic partner we needed."
Kerrie & Mark
Co-Founders, Sweet Reads Box
"From the moment we started working with Commerce Garage we felt understood. The expertise of the team far exceeds previous agencies we've worked with. The team is accessible, and provides us with timely data to help us continue our growth. Our ROI is truly incredible, but what is most important is they are delivering our ads to customers that love our products. After a short time of working together, we doubled our sales (in a typically slow month) from our previous best month during the holidays. Commerce Garage is exactly the strategic partner we needed."
Kerrie & Mark
Co-Founders, Sweet Reads Box
Sweet Reads Box delivers a best-selling novel, sweet treats, and curated items directly to your door every month.
Performance Achieved
Monthly Revenue Growth
Improved Shopify Store Sales
Improved ROAS
Increased Web Conversions
THE MISSION
Client:
Sweet Reads Box
Industry:
Subscription Boxes
Homebase:
Ontario, CAN
Book lovers know there’s nothing like the joy of reading a good novel. Throw in a delicious snack and beverage, and you’ll experience a little slice of heaven. That’s why Kerrie and Mark followed their love of reading and decadent treats to bring Sweet Reads Box to life. They had a vision of creating something that fellow book lovers could enjoy, and the product speaks for itself.
With the company already benefiting from steady organic growth, and testing the potential of paid media, Kerrie and Mark knew there was massive growth potential — if they enlisted the help of the right marketing partner.
As big admirers of subscription boxes, coupled with our extensive experience in the subscription space, the Commerce Garage team leapt at the opportunity to help Sweet Reads scale their business. The good news came early and often. Within the first four months of going live, Sweet Reads had doubled their overall monthly revenue, tripled return on ad spend, and reduced customer acquisition costs by 68%.
18 months later, Sweet Reads is still top of the Bestseller List! Monthly revenue growth has jumped by 8x since partnering with Commerce Garage, while sustainably scaling ad spend by 3x over this time.
Services Provided
- Facebook Ads
- Instagram Ads
- Google Ads
- Google Search
- CRO
- Display Retargeting
- Funnel Optimization
- Video Creative
- YouTube Ads
PAID Channel Strategy
Paid Channels
Facebook
Instagram
Google Search
Google Display
Youtube
Bing
Facebook was identified as a perfect channel to help acquire new users. Its multi-format ad units allowed us to reach new customers and tell the amazing story of Sweet Reads in different ways.
Facebook’s unparalleled targeting options enabled us to intelligently advertise specific book genres and themes to the exact right people we identified as likely purchasers. Add Instagram ads onto that, reaching a primarily female audience passionate about about exciting lifestyle brands, and you’ve got a recipe for success.
Some of the highest performing ads showed what last month’s box contained, and promised to make the next month’s box even greater. This kind of foreshadowing helped new users understand what might be coming next, while still keeping things a surprise.
Ad Formats
Instagram Feed
Instagram Story
Destktop News Feed
Mobile News Feed
Carousel
Display
Video Creative
GOOGLE ADS
Conversion Rate Optimization (CRO)
CRO
