Case Study
Performance Achieved
%
Scaled FB Ad Spend
%
Scaled FB & IG Revenue
%
Improved Overall CPA
%
Increased Shopify Sales
Performance Achieved
%
Scaled FB Ad Spend
%
Scaled FB & IG Revenue
%
Improved Overall CPA
%
Increased Shopify Sales
THE MISSION
THE MISSION
Impact Dog Crates
Industry:
Pet Products
Homebase:
Northern Idaho, USA
But even the best products need a way to get to market, to find new audiences, and scale their business. That’s why the team at Impact partnered with Commerce Garage in 2019.
And ever since then, the engagement with Commerce Garage has grown to include not just paid ads and strategy, but producing best-in-class creative, web design and cro, email marketing and much more.
Impact has seen consistent year over year growth in sales, CPA, and Facebook and Instagram attributable revenue. All while sustainably scaling ad spend by triple digits and maintaining consistently strong ROAS.
- Facebook Ads
- Instagram Ads
- Google Search
- Display Retargeting
- Creative
- Shopify Stoore Design
- Funnel Optmization
- Web Design
- SEO
- Bing Search
Industry: Pet Products
Homebase: Northern Idaho, USA
But even the best products need a way to get to market, to find new audiences, and scale their business. That’s why the team at Impact partnered with Commerce Garage in 2019.
And ever since then, the engagement with Commerce Garage has grown to include not just paid ads and strategy, but producing best-in-class creative, web design and cro, email marketing and much more.
Impact has seen consistent year over year growth in sales, CPA, and Facebook and Instagram attributable revenue. All while sustainably scaling ad spend by triple digits and maintaining consistently strong ROAS.
- Facebook Ads
- Instagram Ads
- Google Search
- Display Retargeting
- Creative
- Shopify Stoore Design
- Funnel Optmization
- Web Design
- SEO
- Bing Search
WORLD CLASS CREATIVE
Images
Gifs
Video
3D Models
Our in house world class creative team managed to do all of this with a clever slider-image showing what a living room looks like with and without an Impact Dog Crate,
On top of that, the team used a slick GIF and an incredible 3D model of the product to highlight the quality and durability.
1366 x 1080
1 x 1
16 x 9
9 x 16
WORLD CLASS CREATIVE
Images
Gifs
Video
3D Models
Our in house world class creative team managed to do all of this with a clever slider-image showing what a living room looks like with and without an Impact Dog Crate,
On top of that, the team used a slick GIF and an incredible 3D model of the product to highlight the quality and durability.
1366 x 1080
1 x 1
16 x 9
9 x 16
PAID Channel Strategy
Facebook
Instagram
Google Search
Google Display
Youtube
Bing
Commerce Garage successfully scaled on Facebook by 70% in the first six months and a whopping 552% YoY. All the while staying well below the max CPA target.
As for Google ads, given that most Impact Dog Crates are high-consideration products, search is a crucial piece of the digital marketing mix. Campaigns were set up and optimized to cover the full customer journey on search and across other Google properties, such as Youtube.
Instagram Feed
Instagram Story
Destktop News Feed
Mobile News Feed
Carousel
Display
PAID Channel Strategy
Facebook
Instagram
Google Search
Google Display
Youtube
Bing
Commerce Garage successfully scaled on Facebook by 70% in the first six months and a whopping 552% YoY. All the while staying well below the max CPA target.
As for Google ads, given that most Impact Dog Crates are high-consideration products, search is a crucial piece of the digital marketing mix. Campaigns were set up and optimized to cover the full customer journey on search and across other Google properties, such as Youtube.
Instagram Feed
Instagram Story
Destktop News Feed
Mobile News Feed
Carousel
Display
SHOPIFY STORE DESIGN & CRO
Shopify Store Design
Conversion Rate Optimization
Web Design
A/B Testing
We ran dozens of tests in 2020 and 2021. The goal is simple: identify which variables tip the scales in favor of conversion, implement them, and iterate until the website is converting at full capacity (and then iterate again!)
With Impact Dog Crates, we ran a test to understand the value of having product reviews featured in the hero section of the website, as opposed to a Shop Now Button.
Our testing methodology, inclusive of heat maps, Google Analytics and user segmentation, showed that prominently featuring user reviews moved the needle in the right direction.
While many would argue that you always need to have shop now buttons front and center on the homepage, through our testing we came to understand that this may not be the case for high-consideration items.
Heatmaps
Google Analytics
User segmentation
Multivariate testing
BEFORE
AFTER
SHOPIFY STORE
DESIGN & CRO
Shopify Store Design
Conversion Rate Optimization
Web Design
A/B Testing
We ran dozens of tests in 2020 and 2021. The goal is simple: identify which variables tip the scales in favor of conversion, implement them, and iterate until the website is converting at full capacity (and then iterate again!)
With Impact Dog Crates, we ran a test to understand the value of having product reviews featured in the hero section of the website, as opposed to a Shop Now Button.
Our testing methodology, inclusive of heat maps, Google Analytics and user segmentation, showed that prominently featuring user reviews moved the needle in the right direction.
While many would argue that you always need to have shop now buttons front and center on the homepage, through our testing we came to understand that this may not be the case for high-consideration items.
Heatmaps
Google Analytics
User segmentation
Multivariate testing